B&N's New Nook Revolutionary Wireless Reading Device Takes On Amazon.Com's Portable Reading Device

The new Nook wireless portable reading device being sold by Barnes and Noble, the worlds leading book store with over 1,300 branches, looks all set to lock horns with the worlds number one selling ebook reader device, the Kindle2.

Though not long unveiled, the Nook electronic book readers are searching to ruffle Amazon's feathers further by taking it on openly in a segment of the market, that up to yet, the Amazon Kindle has dominated. Since it's introduction, to begin with as the Kindle then later in February 2009 as the Kindle2 , it has re-ignited the ebook reader device market place by offering a mix of revolutionary technology, because of it's on the spot connect anywhere wireless networking and also the largest range of novels available for download at fantastic, cheaper than the high street, prices.

No doubt after going through ebook reader reviews, customers brought in to the idea in a immense way and it is only recently that the rest of the industry have woken up to the truth that this is the potential of book buying. An so in the last couple of months we have had the message from Sony of their intent to join in the fun, with their soon to be released Daily Edition, and the most recent press release from Barnes and Noble that their own contender, the Nook, will be back to full production very quickly.

There are no doubts that the Kindle2 is the device everybody is going after. And to be honest it's pleasing to see a little opposition in this market. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the large side to be a wireless portable reading device, just the thing for office use with the 1:1 A4 reproduction, but much like the KindleDX - another wireless ebook reader - not something you may wish for to take on vacation, or put in your handbag or pocket for that matter, and it was never going to contend on price was it?

So now we have two large companies keen to go head to head, with the strength of Amazon, on all fronts. Sony recently enlarged the range of their library at the Sony-Store and reduced the prices of their digitally shipped books to match that of Amazons and hopefully B&N, who have at all times been in the identical ballpark price wise, will match them title for title as well.

Now the major news for consumers has to be the move away from proprietary file formats utilized by Sony in the early days and still used by the Kindle now. To clarify the situation I will use Amazon as an illustration, keep in mind this is still the case with the Kindle so it makes it more clear.

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